Guides & Toolkits
SESAME CENTRAL
Sesame Workshop’s brand toolkit makes loads of essential resources easy to find and follow, from copy tone guidance to Muppet bios and motion graphics. Created with Open NY.
BOBCAT BRAND GUIDE
Makes a vast library of guidance digestible and actionable for Bobcat’s global workforce and partners. Created with Lenker.
MICROSOFT OFFICE 365
Global messaging frameworks for the world’s #1 productivity tools, back when software came in a box. In these yearlong engagements, I synthesized consumer research, product details, and brand guidance into a copy library that informed packaging, retail marketing, training and online sales in 50 languages. Created with Little.
CONSERVIS BRAND GUIDE
To launch a new brand in ag data management, we made an activation toolkit that leads with a manifesto on the power of insight. Created with Acre Design Co,